Winning the all-important communications contest is today's mission-critical factor for sustainability advocates, whether you're:

• Championing a market solution like a price on carbon pollution
• Mounting a campaign to protect the environment
• Trying to promote corporate reputation or sell a product

Environmentalism made great strides over the past four decades, raising public awareness of Australian and global sustainability challenges to unprecedented levels. Now governments, businesses, communities and individuals are being asked to move from awareness to action, to hasten the transition to a more sustainable future. Media and marketing are under increasing scrutiny as governments and business try to explain themselves.  

Green Capital is bringing together top practitioners and thought leaders from across the communications spectrum to confront the challenges of making the big sell for sustainability in the 21st century.

We’re asking - what works? what’s failing? and what can we do about it? - including:

• Traditional mass media - are journalists doing their job?
• Green Ad campaigns – waste of money or agent of change?
• Opinion polling - who's asking the questions, and are they the right questions?
• The Internet and social networks - is everyone 'in the media' now?
• Sustainability reporting – is the traditional annual publication now obsolete?
• Films and documentaries - how powerful are art and culture?
• Made-for-media rallies - does ‘my rally is bigger than yours’ win the day?

If your business, government agency or NGO has to communicate sustainability successfully, make sure you join us for Media, Marketing & The Green Message.

Are we winning or losing the sustainability communications war?

Click here to register now

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