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In the world of marketing, Green is the new Black. And if the growth in the marketing of green credentials is anything to go by then at the end of the green rainbow is Gold...
It appears that everyone is going grrrrrrreen.
With increased environmental awareness and a growing desire amongst consumers to ‘do the right thing', and a rapidly increasing 'green' market, the temptation amongst marketers and advertisers to overstate environmental benefits of the product or business and capitalise on this newly found awareness has been virtually irresistible.
So irresistible that an unprecedented number of unsubstantiated ‘green’ claims being made on product packaging and in promotional activities across industries have been referred to the ACCC.
This Green Capital event will address the dangers associated with these types of claims and provide direction to better validate such claims. Hear how to avoid 'greenwash' and offer the consumer clear, honest, trustworthy information for the choices they make.
We pose the question, Is it easy to be Green? We will also be releasing a discussion paper & guidelines for avoiding Greenwash. We would like to thank the NSW Department of Environment & Climate Change for their support in funding this project.
SpeakersSydney Chair: Liz Jackson - ABC Keynotes:
John Martin, Commissioner - ACCC
Murray Hogarth, Group Strategy Director – Ecos Corp
Panel:
Jeff Angel, Executive Director – Total Environment Centre
Murray Hogarth, Group Strategy Director – Ecos Corporation
Gordon Renouf, Director, Policy & Campaigns – Choice
Bram Williams, Head of Strategy - Saatchi & Saatchi
Stephen Hale, Practice Leader, Ogilvy Earth/Director, Impact Employee Communications
Armineh Mardirossian, Group Sustainability Manager - Woolworths
Andrew Randall, Managing Director - Jackgreen Energy
Bernard Carlon, Director of Sustainability Programs - NSW Department of Environment and Climate Change Melbourne Chairs: Ruth Williams & Mathew Murphy - The Age Keynotes:
Graeme Samuel, Chairman - ACCC
Murray Hogarth, Group Strategy Director – Ecos Corporation Panel:
Jeff Angel, Executive Director – Total Environment Centre
Murray Hogarth, Group Strategy Director – Ecos Corporation
Russell Howcroft, Managing Director (Melb) - George Patterson Y & R/Board Member - Advertising Federation of Australia
Mick Bourke, Chairman & CEO – EPA Victoria
Peri Hunter, Director, Brand & Marketing - BP Australia
Jasmine Hoye, Director - Ipsos-Eureka Social Research Institute
Nick Goddard, Corporate Affairs Director - Unilever/Director - Australian Association of National Advertisers Ticket PricesGreen Capital Annual Subscribers: Complimentary ticket to either Sydney OR Melbourne *To become a Subscriber click here (PDF 496Kb) All Prices include GST | | Early Bird Rate
| Full Rate
| Green Capital Annual Subscriber
| 1 Ticket FREE
| 1 Ticket FREE
| Individual Tickets
| $154.00 | $198.00
| Table of 10
| $1210.00
| $1650.00
| | NGO & Non-Profit Organisations | $110.00
| $110.00
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 Booking Form [PDF 383Kb] Speakers Ticket Prices Booking Form |
