In a first for Australia, Green Capital brought together business, advertising, community and regulatory stakeholders, to constructively discuss the issues and solutions.
Sixty percent of people say business is not a reliable source of environmental information. Basically, they think business says more than it actually does. What are the key principles for avoiding greenwash and creating credibility in corporate environmental messages?
Sixty percent of people say business is not a reliable source of environmental information. Basically, they think business says more than it actually does. What are the key principles for avoiding greenwash and creating credibility in corporate environmental messages?
